LITT is giving away hundreds of dollars in the first ever sponsored augmented reality ‘Cash Bag Drop’ in Perth.
LITT, the social media and e-commerce hybrid app, is celebrating their recent launch by placing hundreds of dollars in cash on the Burswood Peninsula ahead of Sunday’s West Coast v GWS game.
LITT will be placing dozens of ‘cash bags’ in Augmented Reality around the precinct, to reward fans heading to Sunday’s game, supported by The Happiness Co.
Anyone who has the LITT app on their iOS or Android smartphone will receive a push alert when they enter the geo-fenced area around the Burswood Peninsula.
LITT users will then be able to hunt for and catch these virtual ‘cash bags’ and be instantly rewarded. The activation will be live from 2.30pm Sunday August 23rd to just before bounce down.
Anyone arriving by foot from the Perth Stadium train station or over the Matagarup Bridge and surrounding areas, will enter the geofence and be able to find LITT Cash bags.
Part of new campaign launch
AFL Star Josh Kennedy is the face of a new campaign encouraging the people of Perth to download and experience the LITT app, which launched on Android and iOS earlier in 2020.
The app is looking to attract both users and businesses, with $20,000 in incentives to join up across the campaign period.
The activation is the start of a major marketing campaign push for the Perth market.
LITT is both a new social media platform and payment gateway. LITT offers social media features, including newsfeed and profiles, where users can upload images and video and engage with each other, as well as the ability to earn and pay at participating LITT outlets.
For local business, LITT is a more dynamic alternative digital marketing platform.
LITT allows ‘bricks and mortar’ stores to create Augmented Reality advertising, geo-fenced push alerts to nearby users, real time gift vouchers and branded gamification experiences.
The app has its own ‘LITT Wallet’ feature, an ASIC approved cash and payment system; Where users actually earn ‘LITT cash’ for engaging in ads, like video, augmented reality and gift vouchers. Users can then spend this cash at participating stores.
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